Importance of Culture in Success of International Marketing

Journal Article

, MANZOOR AHMED . 2014

• Publication Work Type: Research Article
• Publication Online URL: EUROPEAN ACADEMIC RESEARCH
• Magazine \ Newspaper: Journal Paper
• Issue Number: 10
• Volume Number: 1
• Pages: 3801-3816

Publication Abstract

The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain culture in an organization. In this research we describe the barriers and hurdles that any organization faces in the international marketing and also the various types of cultures according to the nature of organization and market