The Role Of Promotion Strategies In Personal Selling

Journal Article

Alam, Aftab . 2013

• Publication Work Type: Research Article
• Publication Online URL: Far East Journal of Psychology and Business
• Tags: Research Work
• Magazine \ Newspaper: Journal Paper
• Issue Number: 3
• Volume Number: 12
• Pages: 41-49

Publication Abstract

The example of any organization in the marketing figure below is clear evidence that a product must be promoted and the advertising is not the only way. A rounded marketing plan should include an appropriate mix of promotion. This mixture should rely not only on advertising - sales personnel, advertising and sales promotion should be included also. This paper examines the process of communication in general as well as components of this promotion like advertising are part of the Processes attention is paid to the role of sales staff, both locally and internationally. The pre- and the use of local nationals for sale are also treated disadvantages. A section dedicated to the treatment of advertising; examine the principles for a strong marketing campaign, focusing on dealing with negative publicity. Another article examines the use of sales promotions and the influence of local regulations on sales promotion techniques