Marketing Management 541

This course emphasizes the managerial aspects of the Marketing function. The focus is placed upon the criteria, both quantitative and qualitative, used in evaluating marketing alternatives and in choosing among these alternatives. The course includes topics related to the decision making process in the following areas: marketing research and marketing information systems, consumer behavior, product development and management, advertising and promotion, sales management, cost and demand analysis, competition, pricing, and channels of distribution. Emphasis is also placed on service and international marketing.