المنشورات و المؤلفات
Relationship marketing refers to the set of marketing activities oriented to establishing, developing, maintaining, and terminating successful relational exchange (Morgan and Hunt 1994; Eiriz and Wilson 2006). It is somehow a new paradigm in...
Abstract
In the current scenario of globalization, public transportation services (PTS) need to introspect sensitivity
towards the quality of services offered. In this context, this study examined the commuters’ perception on
service quality offered...