المنشورات
مقال فى مجلة
2019
حماية المستهلك في الإسلام
صالح, محمود عبد الحميد محمود . 2019
رقم المجلد
20
رقم الانشاء
1
مجلة/صحيفة
المجلة العلمية لجامعة الملك فيصل
الصفحات
من 199 إلى 212
مزيد من المنشورات
Consumers’ loyalty to a brand has become a big challenge for organizations worldwide. The challenge lies in understanding how consumers form self-connection with brands. Brand association of…
2023
تم النشر فى:
International Journal of Economics, Business and Management Research
Purpose – So far, whether customers’ involvement strengthens or weakens the process of service recovery has remained unclear. Filling this gap, this study aims to investigate the effect of…
2023
تم النشر فى:
Emerald insight
The current study investigates the mediation effect of value-co-creation on customer engagement and positive e-WOM in a competitive Saudi Arabian market. An attempt to illustrate the factors…
2020