The Influence of Product Gender on Frequency of Code-switching in Online Advertisements: A Study on the Saudi Digital Marketing Platform Maroof
اسم الناشر
Arab World English Journal
مدينة النشر
Kuala Lumpur
رقم المجلد
13
رقم الانشاء
4
مجلة/صحيفة
World Journal of English Language
الصفحات
183 إلى 195
مزيد من المنشورات
Although the phenomenon of code-switching has been a subject of interest to sociolinguists since the 1970s, to date, little research has been conducted on the impact of gender on the frequency of…
2023
تم النشر فى:
De Gruyter
The present study provides the first-ever report on the language shift from Tibetan to Arabic among descendants of Tibetan families who migrated from the Tibet region to Saudi Arabia…
2023
تم النشر فى:
Tawasul International Centre for Publishing, Research and Dialogue
Euphemistic code-switching in job titles is an understudied linguistic phenomenon, especially in contexts outside Western cultures. Hence, this study attempts to bridge this gap by investigating…
2023
تم النشر فى:
Journal of Research in Languages and Translation