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د. سعاد بنت عبدالله بن محمد المشعل /Dr. Soad Abdullah Almeshal

Associate Professor

Associate Professor-Marketing Department

كلية إدارة الأعمال
KSU Female Campus at Aldirryaih, Building 3, Office 196
مادة دراسية

EMBA 579 Corporate Strategy & Control

This course focuses on issues central to an enterprise's long- and short-term competitive position. Participants take the role of key decision makers and address questions related to solving current business problems under uncertain, ambiguous, and dynamic conditions and the creation or reinforcement of competitive advantage. Through the use of case studies, we will take on the role of top management decisionmakers in a range of companies and contexts. Topics include industry analysis and competitive advantage as it derives from the firm's strategic investments, resource allocation, and organizational coalitions, local rivalry, alliance management, capabilities, venturing, technology and market evolution, and real option

ملحقات المادة الدراسية