MKT 410: Strategic Marketing

A principal element of marketing is the strategic setting in which it takes place. To fully appreciate these strategic aspects, it is essential to understand the concept of marketing strategy and to apply these concepts in the different industry settings where the companies operate.

The purpose of this course is to provide participants with the insights and skills necessary to formulate and implement comprehensive marketing strategies. This objective will be accomplished through the understanding of basic marketing paradigms, case analyses, and the completion of a final project that applies the course material to an industry. Prerequisite: MKT 201.