Current Projects

Project (1) title: A test of the Ecological Valence Theory of Colour Preference.

Principal Investigator: Dr. Abdul Al-Rasheed, King Saud University

Collaborator: Dr. Anna Franklin, University of Surrey         

Summary of project

Decades of research has established that some colours are more likely to be preferred than others. However, only recently have researchers started to ask why we have these colour preferences and how they come about. This project aims to test a recent theory of colour preference to see whether it can account for variation in preference across cultures. The findings will have implications for our understanding of colour preference, as well as broader debates about the ‘universality’ of visual experience. 

 Project (2) title:  Needs Lie behind Saudi Youth use of Social Networking sites

Principal Investigator: Dr. Abdul Al-Rasheed, King Saud University

Collaborator: Prof: Salah Eldien A. K. Mohamed. The National Center for youth studies
         
Summary of project