Principles of Marketing (MKTG- 201)

Course Plan:

1. Introduction: Marketing: Creating and Capturing Customer Value;
2. Analyzing the Marketing Environment;
3. Consumer Markets and Consumer Buyer Behavior;
4. Product, Services, and Brands:  Building Customer Value;
5. New-Product Development and Product Life-Cycle Strategies;
6. Pricing: Understanding and Capturing Customer;
7. Retailing and Wholesaling;
8. Communicating Customer Value: Integrated Marketing communications Strategy.