Professor | Professor

Address: F105; College of Business Administration, King Saud University, Muzahimiyah Branch, KSA

Principles of Marketing (MKTG- 201)

  1. Introduction: Marketing: Creating and Capturing Customer Value
  2. Analyzing the Marketing Environment
  3. Consumer Markets and Consumer Buyer Behavior
  4. Product, Services, and Brands:  Building Customer Value
  5. New-Product Development and Product Life-Cycle Strategies
  6. Pricing: Understanding and Capturing Customer Value 
  7. Retailing and Wholesaling
  8. Communicating Customer Value: Integrated Marketing communications Strategy
Attachment: 
AttachmentSize
File 1pom_14_inppt_01.pptx2.35 MB
File 2pom_14_inppt_03.pptx1.57 MB
File 3pom_14_inppt_05.pptx1.98 MB
File 4pom_14_inppt_08.pptx1.35 MB
File 5pom_14_inppt_09.pptx2.44 MB
File 6pom_14_inppt_10.pptx1.61 MB
File 7pom_14_inppt_13.pptx2.36 MB
File 8pom_14_inppt_14.pptx1.44 MB