صفحة
Principles of Marketing (MKTG- 201)
- Introduction: Marketing: Creating and Capturing Customer Value
- Analyzing the Marketing Environment
- Consumer Markets and Consumer Buyer Behavior
- Product, Services, and Brands: Building Customer Value
- New-Product Development and Product Life-Cycle Strategies
- Pricing: Understanding and Capturing Customer Value
- Retailing and Wholesaling
- Communicating Customer Value: Integrated Marketing communications Strategy