AdVenture India: Chartering Growth Moving Up the Horizon

Journal Article

Kalyanaraman, Lakshmi . 2015

Publication Abstract

AdVenture India is a South India based commodity trading retail business which is listed a leading Multi commodity exchange in India. The company which was started in 2006 has managed to grow in six own offices and nearly 32 franchisee operators mainly in Tamil Nadu and Andhra Pradesh. However, the company has its own challenges in managing growth. The challenges are due to some defunct franchisees, ability to augment resources and leverage the brand recall in related businesses. The case discusses issues relating to options that could be available for the company to propel to next stage of growth and move into a horizon of leading pan India non-banking financial services company largely in the space of commodities trading and probably into currency as well.