MKT 201 - Prinicples of Marketing

This course is designed to provide a background of the concepts, processes, and institutions associated with the marketing of goods and services both domestically and worldwide. The course includes the following topics:

 

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy

Analysing the Marketing Environment

Managing Marketing Information

Consumer Markets and Buyer Behaviour

Customer-Driven Marketing Strategy

Products, Services, and Brands

Pricing

Marketing Channels

Communicating Customer Value