المواد الدراسية
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, sales promotions, public relations, personal selling, and direct marketing. It will provide a knowledge base that will...
This course is the introductory marketing research course for business majors and other interested students attending at King Saud University. The course will enable students to learn fundamental concepts in Marketing Research (MR). Data sourcing...
This course focuses on the study of the buying and consumption behavior of individuals and families and the various factors influencing their buying decisions including cultural, social, psychological, commercial, and situational factors.
It...
The course consists of two components, Salesmanship (personal selling) and Sales Management. The study of Selling Skills deals with Understanding Personal Selling, Different Selling Situations and Understanding Consumers. It helps in Understanding...
This course is designed to provide a background of the concepts, processes, and institutions associated with the marketing of goods and services both domestically and worldwide. The course includes the following topics:
Marketing: Creating and...