Diligence is the Mother of Good Luck
Dr. Mahmoud Saleh
Associate Professor
Department of Marketing
College of Business Administration
King Saud University
Associate Professor
Department of Marketing
College of Business Administration
King Saud University
الإعلانات
السبت, شباط (فبراير) 14, 2015 - 13:28
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, sales promotions, public relations, personal selling, and...
This course is the introductory marketing research course for business majors and other interested students attending at King Saud University. The course will enable students to learn...
This course focuses on the study of the buying and consumption behavior of individuals and families and the various factors influencing their buying decisions including cultural, social,...
This paper is aimed at examining the relationship between the use of social networks and customer relationship
development at the three telecommunication service providers in Saudi Arabia....
This study investigates the association of e-retailer’s website design, the consumers’ technological expertise, and some demographic characteristics with e-purchase transactions. The study...
This study aimed at classifying the themes of marketing in the articles published in three top journals in the field of marketing from 2010 to 2014. At the same time, the study aimed at...