A framework for successful CRM implementation

Conference Paper

• Publication Online URL: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.576.9678&rep=rep1&type=...
• Tags: CRM
• Conference Name: European and Mediterranean Conference on Informaton Systems 2009
• Conference Location: Izmir - Turkey
• Conference Date: Monday, July 13, 2009