The Impact of Relationship Quality and Franchisee Credibility on e-CRM Implementation and Brand Adoption Relationship: An Empirical Study in Franchising Industry | KSU Faculty

The Impact of Relationship Quality and Franchisee Credibility on e-CRM Implementation and Brand Adoption Relationship: An Empirical Study in Franchising Industry

Journal Article

Al-Meshal, Soad A . 2014

Tags:

E-CRM, Brand adoption, Relationship Quality, Franchisee Credibility, Franchise

Magazine \ Newspaper:

International Journal of Managerial Studies and Research

Issue Number:

6

Volume Number:

2

Pages:

42