An Examination of the Relationships between Physical Environment, Perceived Value, Image and Behavioural Intentions: A SEM approach towards Malaysian resort hotels

Journal Article

Ali, Faizan . 2013

• Publication Work Type: Research Paper
• Issue Number: 2
• Volume Number: 27
• Pages: 9-26

Publication Abstract

This purpose of this study is to examine the effects of physical
environment, perceive value and image on customers’ behavioural intentions
in Malaysian resort hotels. Data were collected from 280 guests of resort
hotels in 2 different tourist spots in Malaysia using a survey questionnaire.
Convenience sampling was used to draw the sample. SEM approach was used
in the study to assess the model. The major findings are guests with higher
perceptions of the physical environment are more likely to have positive
perceived image, value and behavioural intentions. Therefore, resort hotels in
Malaysia need to pay attention to develop and maintain better physical
environments so that positive perceptions of image and value can be
developed to create customers’ positive behavioural intentions.