Examining job seekers’ perception and behavioural intention toward online recruitment: a PLS path modelling approach

Journal Article

Amin, Hamed Azad Moghaddam, Sajad Rezaei, Muslim . 2015

• Publication Work Type: Research paper
• Publication Online URL: http://www.inderscienceonline.com/doi/abs/10.1504/JGBA.2015.071331
• Issue Number: 3
• Volume Number: 8
• Pages: 305-326

Publication Abstract

Abstract: Electronic recruitment has become an essential practice among
competitive firms in various industries owing to the importance of human
resource capabilities toward building competitive positioning. The purpose of
this study is to examine the impact of information content qualities (ICQ),
vividness (VID), interactivity (INT), attractiveness and effectiveness (EFE),
search engine optimisation (SEO), website ranking (WER), and ease of
navigation (EN) on job seekers’ perception and behavioural intention (BI).
Structural equation modelling (SEM) using partial least squares (PLS) path
modelling approach for assessment of measurement models and structural
models was performed to empirically test the proposed hypothesis, taking 232
graduate students as target population. Our empirical results show that ICQ,
VID, INT, EFE, SEO, and WER were positively related to graduate students’
BI. In contrast, EN does not influence BI. The research implications,
contribution, and limitations are discussed.
Keywords: human resource management; online recruitment; job seekers’
intention; Malaysia.