International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia

Journal Article

, Milad Kalantari Shahijan, Sajad Rezaei, Muslim . 2016

• Publication Work Type: Research Paper
• Publication Online URL: http://link.springer.com/journal/12564/17/1/page/1
• Issue Number: 1
• Volume Number: 17
• Pages: 41-62

Publication Abstract

Abstract The purpose of this study is to examine the
impact of perceived brand orientation, intercultural
friendship, and university reputation on international students’
course satisfaction and continuance behavioral
intention towards the higher education in Malaysia. A total
of 348 questionnaires, administered on international students,
were collected to empirically test the research model
using partial least squares path modeling approach, a
structural equation modeling technique for the assessment
of measurement and structural model. The empirical results
imply that perceived brand orientation and university reputation
positively influence course satisfaction and course
continuance behavioral intention, while intercultural
friendships influences course continuance intention but not
course satisfaction. The implications and limitations of
research are discussed in the following sections.