المنشورات و المؤلفات
Abstract
Purpose – The purpose of this study is to examine the impact of service quality, perceived usefulness
and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone users’ behavioural
retention in using 3G...
ABSTRACT
Prior research has mostly examined the satisfaction, intention,
and behavior of users toward technology and systems in general,
and little research has been dedicated to understanding apps
commerce and app stores. Drawing upon the extended...
Abstract
Purpose – The purpose of this paper is to examine the internet banking service quality and its
implication on e-customer satisfaction and e-customer loyalty.
Design/methodology/approach – A total of 1,000 questionnaires were distributed for...
Abstract
Purpose – The purpose of this paper is to examine the internet banking service quality and its
implication on e-customer satisfaction and e-customer loyalty.
Design/methodology/approach – A total of 1,000 questionnaires were distributed for...
Abstract
Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in
the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’
performance.
Design/methodology/...
Abstract The purpose of this study is to examine the
impact of perceived brand orientation, intercultural
friendship, and university reputation on international students’
course satisfaction and continuance behavioral
intention towards the higher...
ABSTRACT
The purpose of this study is to test the relationships between
physical environment, price perceptions, consumption emotions,
and customer satisfaction in Chinese resort hotels. Five
hundred self-administered questionnaires were distributed...
Abstract
Purpose – The purpose of this paper is to examine the structural relationship between web site personality,
utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products.
Design/methodology/approach – A total...
Abstract: Electronic recruitment has become an essential practice among
competitive firms in various industries owing to the importance of human
resource capabilities toward building competitive positioning. The purpose of
this study is to examine...
Abstract: This study attempts to investigate the effects of entrepreneurial orientation and learning orientation on SMEs’ performance. A total of 200 SMEs from the electronic and electrical sector, and 250 SMEs from food and beverage industries were...
Abstract: The importance of online consumer behavioural retention among
different group has been recognised as an issue for online marketer in light of
expansion of e-commerce and implication for online retailing innovativeness
and continuous...
Abstract: This study aims to investigate the effect of green positioning
strategies towards product attitudes and customer’s intentions to purchase. Data
was collected from 500 customers of Giant and Econ save supermarket by
distributing the...
Abstract
The objective of this study was to examine the impact of knowledge management and brand orientation on global marketing strategy and performance among SMEs. A total of 192 valid online questionnaires were collected from business owners and...
Abstract
Purpose – The purpose of the study is to investigate the impact of perceived usefulness (PU),
perceived ease of use (PEOU) and trust on mobile website satisfaction.
Design/methodology/approach – A total of 302 valid questionnaires were...
Abstract
Purpose – Prior studies mostly investigate initial shopping intention in developed countries.
The purpose of this paper is to sketch and determine the impact of perceived usefulness (PU),
perceived ease of use (PEOU), perceived value (PV),...
Abstract
Purpose – The purpose of this paper is to examine the impact of human resource management (HRM)
practices on organizational performance.
Design/methodology/approach – A total of 300 employees from a public university comprising of
both...
Abstract
Purpose – The purpose of this study is to introduce a conceptual framework for identifying the
antecedents that affect members’ online community commitment in the context of China.
Understanding members’ online community behaviour is...
environment on emotions, customer satisfaction and behavioural intentions in
Chinese resort hotel industry. A convenient sampling technique was used to
select the sample. A total of 500 questionnaires were distributed to customers
of resort hotels...
This purpose of this study is to examine the effects of physical
environment, perceive value and image on customers’ behavioural intentions
in Malaysian resort hotels. Data were collected from 280 guests of resort
hotels in 2 different tourist spots...
This purpose of this study is to examine the effects of physical
environment, perceive value and image on customers’ behavioural intentions
in Malaysian resort hotels. Data were collected from 280 guests of resort
hotels in 2 different tourist spots...
This purpose of this study is to examine the effects of physical
environment, perceive value and image on customers’ behavioural intentions
in Malaysian resort hotels. Data were collected from 280 guests of resort
hotels in 2 different tourist spots...
This purpose of this study is to examine the effects of physical
environment, perceive value and image on customers’ behavioural intentions
in Malaysian resort hotels. Data were collected from 280 guests of resort
hotels in 2 different tourist spots...
Abstract
Purpose – The purpose of this study is to investigate customer satisfaction and its effect on image,
trust, and customer loyalty for Islamic banks.
Design/methodology/approach – The study uses data from Islamic banks and dual-window
Islamic...
Abstract
Purpose – The purpose of this study is to investigate hospital service quality and its effect on patient
satisfaction and behavioural intention.
Design/methodology/approach – A convenience sampling technique was used in this study. A
total...
Abstract: The focus of this study is to explore the antecedents of online
repurchase intention (RI) of university students in Malaysia. The aim of this
study is to examine online RI, specifically to examine the impact of prepurchase
user perceptions...
The purpose of this study is to examine the relationship between
the service quality dimension and customer satisfaction in the
Malaysian hotel industry. A nonprobability sampling technique
with a convenient sampling approach has been used in this...
This study examines the role of customer satisfaction in enhancing the loyalty of Muslim
and non-Muslim customers in the Malaysian Islamic banking industry. Respondents are
the customers (Muslim and non-Muslim customers) visiting the bank counters...
Abstract
Purpose – This study attempts to examine the relationship between service quality perception and
customers’ satisfaction in Malaysian Islamic banking using the SEM approach.
Design/methodology/approach – This model starts with SERVQUAL...