Principles of Marketing - MKT 201

COURSE DESCRIPTION
 The main objective of this course is to provide the student with a survey of marketing activities in business and non-profit organization.

The course explains marketing principles ,concepts,and activities in local and international markets under their social,economic,competitive,technological,and legal environments. It also explains the role played by the marketing function in achieving organizational objectives and goals and in sustaining the national economy

Discussion includes the planning ,implementation ,and control of marketing programs through the marketing mix elements of the product , price, distribution, and promotion.