المواد الدراسية

COURSE DESCRIPTION: This course focuses on two areas :personal selling and sales management. In regard to personal selling , the course discusses the selling process and its stages as well as selling selling methods and techniques. As to sales...
COURSE DESCRIPTION  The main objective of this course is to provide the student with a survey of marketing activities in business and non-profit organization. The course explains marketing principles ,concepts,and activities in local and...
This course discusses the theories, principles, systems, and practices that are related to the movement of goods and services from producing companies to final users. It explains the processes of designing and managing distribution channels in...