E_Commerce

Course Description
Course Goals:
It would be an understatement to say that the Internet has created frantic investment and hype over the last nine years. Strategies are maturing, and it seems that a compromise between the online and physical world is likely to be effective; the usefulness of incorporating bricks with clicks emerged about 3 years ago. Customer relationship and supply chain management serve to handle the input and output streams, and back end processes tie them together.
The business world completely ignored the Internet until 1994, then became completely obsessed with it. The most recent survey (which has not been updated since then) tells us that as of September 2002 there are over 606 million potential current customers (current users) worldwide.
Learning Objectives:
• Understanding of a broad range of Internet tools
• Exposure to options for developing basic Internet applications (Front Page, VB.Net, and Active Server Pages for linkages to databases)
• Business models and applications
• Benefits and risks
• Explain how electronic commerce can be used to create a strategic competitive advantage for an enterprise
• Describe the some of the best practices in Ecommerce that are currently available to managers.
Measurement of Attainment of Course Objectives
Attainment of course educational objectives by the student is measured by scores on examinations and quizzes, evaluation of written documentation of research activities, evaluation of oral presentations, and class instruction assessment techniques.
Text Book:
Turban, Efraim (with King, Lee, and Viehland). Electronic Commerce 2010: A Managerial Perspective published by Prentice Hall
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