محمد نبيل محمد الحبيب المزوغي

Nabil MZOUGHI, PhD
Professor of Marketing
College of Business Administration, King Saud University, Riyadh, Saudi Arabia
 

DEGREES
1995 PhD in Marketing, University Montpellier I, France
1989 MS in Marketing, University Montpellier II, Francee
 
EMPLOYMENT
Since 2013 Full Professor, College of Business Administration, King Saud University, Riyadh
2006-2013 Full Professor, Higher Institute of Management of Sousse
2001 Associate Professor, Higher Institute of Management of Sousse
2000-2003 Dean of the Higher Institute of Technological Studies of Kairouan
1999 Habilitation in Management Sciences, College of Economic Sciences and Management of Tunis
1995 Assistant Professor, Higher Institute of Management of Sousse
1991-1995 Lecturer, Forcomex Network, Nîmes, and Conservatoire National des Arts & Métiers (CNAM), Montpellier and Béziers, France
1992-1993 Lecturer, University Institute of Technology, Limoges, France     
1989-1992 Lecturer, University Montpellier I, France
 
MAIN COURSES TAUGHT

 
DOCTORAL DISSERTATIONS SUPERVISED
-Impact of the Customer Relationship Management on the Strategy of Customers’ Loyalty Development: The Case of Pharmaceutical and Services Sectors in Tunisia (Defense date: December 17, 2007).
-Effects of Generic Elements on the Channel Personality, TV Viewer Emotions and Attitude (Defense date: December 18, 2007).
-Impact of the Verbal and Visual Rhetoric in Advertising on the Persuasion and Memorization of the Advertising Message (Defense date: February 1, 2008).
-Antecedents of the Relationship Proneness and its Cognitive, Affective and Conative Consequences: The Tunisian Banking Context (Defense date: February 16, 2011).
-Online Purchase Abandonment: Antecedents and the Role of E-Procrastination in the Discrepancy between Intention and Behavior, Investigation in the Hospitality Industry (Defense date: December 2011).
-Individual Antecedents of the loyalty to the Bank: Dynamic of the Relationship Chain and Role of the Human Personality (Defense date: July 5, 2012).
-Resistance towards Internet Banking: Contribution of Status Quo Bias and Dispositional Resistance to Change (Defense date: January 2014).
-A Holistic and Experiential Approach of the Impact of Store Environment on Consumer Reactions:  The Moderating Effect of Emotion Attributions and Elapsed Time since the Shopping Experience (Defense date: January 16, 2015).
-Assessment of Congruity and Organizational Identification in Social Causes' Sponsorship: Effects on Customer-Based Brand Equity and Purchase Intention (Forthcoming, 2015).
 
PhD JURY IN FRANCE
-PhD Jury President, “Access to the Bid on a Commercial Website: Strategies, Performance and Determinants”, Institute of Business Administration, University of Sciences and Technologies, Lille I, France, October 3, 2007.
-PhD Jury Referee, “Yield Management and Market Orientation: Performance Factors in Services, Application to the Hotel Industry, 2006, Management Institute (IMUS), Savoie University, Annecy, France.
 
MAIN REFEREED PUBLICATIONS 
SCIENTIFIC & PROFESSIONAL ACTIVITIES
2014 Member of the Editorial Board of the 3rd IACT (International Academic Conference on Management and Marketing of Tourism), Tunis, Tunisia
2014 Member of the Editorial Board of the 14th International Marketing Trends Conference, ESCP Europe, Venice, Italy
2014 Reviewer for the Promotion to Associate Professor Rank, Jadara University, Jordan
2014 Reviewer for the Prize of Research Excellence, Al-Imam University, Riyadh, Saudi Arabia
Since 20014 Member of the Editorial Board of Global Journal of Quantitative Science
2013-2014 President of the Committee of Research & Publication, Department of Marketing, College of Business Administration, King Saud University
2013-2014 Member of the Committee of Curricula and Study Administration, Establishment of a new college at M’zahmia, King Saud University, Saudi Arabia
Since 20013 Member of the Editorial Board of China-USA Business Review and Chinese Business Review
2009 Member of the Editorial Board of the Journal of Mobile Technologies, Knowledge, and Society
2008-2009 Member of the National Committee of Associate Professors’ Recruitment
2007-2009 Trainer of formatives (new faculties), Universities of Sousse, Kairouan and Gafsa
2007 Member of the Editorial Board of SIIE 2008 (Conference on Internet and Economic Intelligence, Tunisia)
          President of the National Committee of Assistant Professors’ Recruitment
          Member of the Scientific Research Committee at the University of Sousse
2006-2012 Member of the LMD (Higher Education Reform) Committee at the University of Sousse
2006 President of the Editorial Board of the 4th International Conference of the Tunisian Marketing Association
          Member of the Editorial Board of the 5th International Conference of the Tunisian Association of Management Sciences
2005-2008 Vice President of the Tunisian Association of Management Sciences (ATSG)
Since 2004 Director of the Research Unit MaPReCoB
                    Member of the Editorial Board of the IBIMA (International Business Information Management Association) International Conference
2004-2007 Member of the National Committee of Assistant Professors’ Recruitment
2004-2005 & 2008-2009 Member of the National Committee of Lecturers’ Recruitment
2003 Founder of the Firms’ Nursery at the Higher Institute of Technological Studies, Kairouan
          Member of the Regional Committee of Firm Creation and Innovating Projects, Kairouan
2000-2003 Dean of the Higher Institute of Technological Studies, Kairouan
2002-2011 Vice President of the Tunisian Association of Marketing (ATM)
2002 Committee President of the “Management of Information” Department Project, Higher Institute of Technological Studies
           Organizer of the first national competitive examination of Law Faculties’ Recruitment for the Higher Institutes of Technological Studies
            Member of the National Committee of Economy-Management Technologists’ recruitment
            Head of the project “e-Enrollment”, Higher Institute of Technological Studies, Kairouan
            Head of the project “e-Learning”, Higher Institute of Technological Studies, Kairouan
Since 2001 Member of the PhD Program Committee, Higher Institute of Management of Tunis, College of Economic Sciences & Management of Tunis, Higher School of Commerce of Tunis, and Higher Institute of Management of Sousse
                     PhD Jury President, Referee or Member, Higher Institute of Management of Tunis, College of Economic Sciences & Management of Tunis, Higher School of Commerce of Tunis, Higher Institute of Management of Sousse, and College of Economic Sciences & Management of Sfax
                     Master Thesis Jury President, Referee or Member, Higher Institute of Management of Tunis, College of Economic Sciences & Management of Tunis, Higher School of Commerce of Tunis, Higher Institute of Management of Sousse, HEC Business School of Carthage, ESSEC Business School, Higher Institute of Transport & Logistics of Sousse, and College of Law, Economic Sciences & Management of Jendouba
2001 Member of the Editorial Board of the Revue Francophone de Management Electronique
           Organizer of the “Computer Science & Multimedia Exhibition”, National Conference of General Secretaries of Higher Education Institutions
2000 Member of the Editorial Board of the 4th International Conference on Network Management, University of Corse Pascal Paoli, France
Since 1998 Marketing and Management Consultant nearby industrial and commercial firms
1998 Trainer of the managerial staff of the first Tunisian hotel chain around its marketing plan
1997 Trainer of the sales force of an international industrial firm
1997-2000; 2005-2007 Member of the Scientific Council of the Higher Institute of Management
1996 Trainer of the sales force of industrial and commercial firms