المواد الدراسية
Course Objectives
This course aims to do the following:
Describe and understand the terminology, concepts, and activities of electronic marketing.
Identify the recent developments and their origins in electronic marketing practice.
Prepare...
Course Objective:
By the end of the semester, students should be able to: Develop an understanding of key marketing concepts and terminology. Identify and describe the marketing environment. Understand the process of market targeting (segmentation,...