Marketing | KSU Faculty

Marketing

Princples of Marketing:
Course code: 201

ملحقات المادة الدراسية

Chapter 8: Communicating Customer Value: Integrated Marketing Communications Strategy

Chapter 7: Retailing and Wholesaling

Chapter 6: Pricing: Understanding and Capturing Customer Value

Chapter 5: New-Product Development and Product Life-Cycle Strategies

Chapter 4: Product, Services, and Brands: Building Customer Value

Chapter 3: Consumer Markets and Consumer Buyer Behavior

Chapter 2: Analyzing the Marketing Environment

Chapter 1: Marketing: Creating and Capturing Customer Value