Competitive Intelligence- What we learnt from the leaders?
بواسطة ymahfooz في 16 يونيو 2015
Competitive Intelligence is the process of gathering and analyzing information about competitors and their strategies. It is used as a tool to analyze the external environment, but the challenge of gaining access to classified data has often led big corporates into unethical practices- Volkswagen (1993), Oracle (2000), P&G (2001), to name a few.
http://www.nytimes.com/1997/01/10/business/vw-agrees-to-pay-gm-100-milli...
http://www.nytimes.com/2000/06/29/business/oracle-leader-calls-microsoft...
http://archive.fortune.com/magazines/fortune/fortune_archive/2001/09/17/...