Was New Coke a Strategic Failure?
بواسطة ymahfooz في 30 يونيو 2015
Scenario analysis is a tool where several concurrent factors are combined to create descriptions of complex possible “futures”. The idea is to have a backup plan in case a failure happens. The tool is said to have saved the company Coca Cola from huge losses during the launch of New Coke in April, 1985.
http://www.coca-colacompany.com/history/the-real-story-of-new-coke