Exploring online repurchase behavioural intention of university students in Malaysia

Journal Article

Rezaei, Sajad . 2013

• نوع عمل المنشور: Research Paper
• رقم العدد: 2
• رقم الإصدار السنوي: 6
• الصفحات: 92-119

مستخلص المنشور

Abstract: The focus of this study is to explore the antecedents of online
repurchase intention (RI) of university students in Malaysia. The aim of this
study is to examine online RI, specifically to examine the impact of prepurchase
user perceptions of attributes, pre-purchase user attitudes and postpurchase
user attitudes on RI. This study managed to collect 318 completed
online questionnaires from internet shoppers. Multiple Regression Analysis
(Stepwise Method) was deployed to statistically test the proposed hypotheses.
We found that perceived value and perceived risk are not predictor factors
towards RI among experienced online shoppers. Interestingly, PU, PEOU,
privacy concern, internet literacy/affinity and satisfaction were positively
significant factors in predicting RI. This study considers a few studies’
attempts to empirically examine the impact of pre-purchase user perceptions of
attributes, pre-purchase user attitudes and post-purchase user attitudes on
repurchase intention. The research limitations, contribution and managerial
implications are discussed.
Keywords: online shopping; behavioural intention; repurchase intention; prepurchase
user perceptions of attributes; pre-purchase user attributes; postpurchase
user attribute; Malaysia.