Gender differences and consumer’s repurchase intention: the impact of trust propensity, usefulness and ease of use for implication of innovative online retail

Journal Article

Amin, Muslim . 2015

• نوع عمل المنشور: Research Paper
• رقم العدد: 2
• رقم الإصدار السنوي: 17
• الصفحات: 217-233

مستخلص المنشور

Abstract: The importance of online consumer behavioural retention among
different group has been recognised as an issue for online marketer in light of
expansion of e-commerce and implication for online retailing innovativeness
and continuous improvements. As such, gender differences beg attention for
further studies in internet retiling context. This study endeavours to examine
the impact of perceived ease of use (PEOU), perceived usefulness (PU) and
trust propensity on repurchase intention (RI) in which the role of gender
differences is concerned with implication of website innovativeness. The online
and offline surveys among Malaysian online shoppers performed to empirically
test the proposed research framework with a total of 300 valid questionnaires.
The findings suggest that there is significant difference between males and
females in determining RI, thus, gender can be used to predict RI. Moreover,
PU and trust propensity found to be key predictor factors in online shopping
behavioural intention while PEOU does not. Specifically, gender differences
between males and females found higher in trust propensity rather than PU,
PEOU and overall RI. The social implication, practical implication and
theoretical contribution of research with concern of limitation are discussed.