MKT 410 Strategic Marketing
This course mainly provides with the process, concepts and tools needed to develop a marketing strategy. These course timely concerns with different topics such as: the external Environment, Situation Assessment, Strategy Formation, The Product Life Cycle, Generic Strategies and Specific Marketing Strategies.This course mainly provides with the process, concepts and tools needed to develop a marketing strategy. These course timely concerns with different topics such as: the external Environment, Situation Assessment, Strategy Formation, The Product Life Cycle, Generic Strategies and Specific Marketing Strategies.
ملف مرفق:
| المرفق | الحجم |
|---|---|
 mkt_410_strategic_marketing_syllabus_dr._soad_al-meshal_first_semester_1437-1438.pdf | 526.48 كيلوبايت |
| 410_strategic_management_students_evaluation_out_of_60_first_semester_1437-1438.pdf | 163.06 كيلوبايت |
 ferrell_mktstrat6e_ppt_ch01.pptx | 3.06 ميغابايت |
| ferrell_mktstrat6e_ppt_ch02.pptx | 3.89 ميغابايت |
| ferrell_mktstrat6e_ppt_ch03.pptx | 3.16 ميغابايت |
| ferrell_mktstrat6e_ppt_ch04.pptx | 2.81 ميغابايت |
| ferrell_mktstrat6e_ppt_ch05.pptx | 3.6 ميغابايت |
| ferrell_mktstrat6e_ppt_ch06.pptx | 2.36 ميغابايت |
| ferrell_mktstrat6e_ppt_ch07.pptx | 4.94 ميغابايت |
| ferrell_mktstrat6e_ppt_ch08.pptx | 2.54 ميغابايت |
| ferrell_mktstrat6e_ppt_ch09.pptx | 2.71 ميغابايت |
| ferrell_mktstrat6e_ppt_ch10.pptx | 3.01 ميغابايت |
| ferrell_mktstrat6e_ppt_ch11.pptx | 3.38 ميغابايت |
| ferrell_mktstrat6e_ppt_ch12.pptx | 5.14 ميغابايت |
| e_book_marketing_strategy_ferrell_hartline_5th_ed_2011.pdf | 22 ميغابايت |
ملحقات المادة الدراسية