MKT201 (25903 & 25905) مبادئ التسويق

Course Objective:

By the end of the semester, students should be able to: Develop an understanding of key marketing concepts and terminology. Identify and describe the marketing environment. Understand the process of market targeting (segmentation,

targeting, and positioning). Gain an understanding of each element of the marketing mix and how they should

be combined in forming various marketing strategies and programs.
 
Course Description:

This course is the introductory marketing course for business majors and other interested students attending at King Saud University. Marketing is a dynamic, competitive and creative activity that is part of our everyday lives. Studies have stressed that an average person is exposed to many marketing oriented activities daily, thus many of us don't realize it. There are many aspects of marketing that you have not considered systematically. The general purpose of this course is to provide you a basic understanding of what marketing is all about. The course begins with classes that

deal with what is marketing, marketing management, and the marketing environment and will provide a broad picture of the course. Following this, the course will examine such issues as marketing research, consumer behavior, segmentation,

targeting, and positioning strategies. During the rest of the semester the course will cover product strategy, pricing strategy, distribution strategy, and promotional strategy.