A knowledge management approach to marketing and the advent of customer knowledge management

Book Chapter

• رابط المنشور على الويب: http://www.igi-global.com/chapter/knowledge-management-approach-marketing-advent...
• اسم الجهة الناشرة: IGI Global publishing
• عنوان الكتاب: Customer-Centric Knowledge Management: Concepts and Application
• الصفحات: 1030-1050