Text Book

• المادة الدراسية: MKT 401 - Integrated Marketing Communications

Integrated Advertising, Promotion and Marketing Communications Global Edition, 6/E
Kenneth Clow
Donald Baack

ISBN-10: 0273786989 • ISBN-13: 9780273786986
©2014 • Pearson • Paper, 480 pp
Published 04 Apr 2013

D