The Impact of Relationship Quality and Franchisee Credibility on e-CRM Implementation and Brand Adoption Relationship: An Empirical Study in Franchising Industry | KSU Faculty

The Impact of Relationship Quality and Franchisee Credibility on e-CRM Implementation and Brand Adoption Relationship: An Empirical Study in Franchising Industry

Journal Article

Al-Meshal, Soad A . 2014

الوسوم:

E-CRM, Brand adoption, Relationship Quality, Franchisee Credibility, Franchise

المجلة \ الصحيفة:

International Journal of Managerial Studies and Research

رقم العدد:

6

رقم الإصدار السنوي:

2

الصفحات:

42