Importance of Culture in Success of International Marketing

Journal Article

Ahmed, Manzoor . 2014

• نوع عمل المنشور: Master
• رابط المنشور على الويب: Importance of Culture in Success of International Marketing
• الوسوم: International Marketing, Culture, Language, Ethics, Moral codes, system of values,
• المجلة \ الصحيفة: European Academic Research
• رقم العدد: 10
• رقم الإصدار السنوي: 1
• الصفحات: 3802-8316

مستخلص المنشور

The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain culture in an organization. In this research we describe the barriers and hurdles that any organization faces in the international marketing and also the various types of cultures according to the nature of organization and market.