Nation Branding: An Effective Tool to Enhance ForegoingDirect Investment (FDI) in Pakistan

Journal Article

Almotairi,, Aftab Alam,Mohammad . 2013

• نوع عمل المنشور: Research Work
• رابط المنشور على الويب: Research Journal of International Studies
• الوسوم: Journal Publication
• رقم العدد: Issue 25 (2013)
• الصفحات: 133-140

مستخلص المنشور

In this paper I tried to discuss Nation Branding for the first time in Pakistan, and to find the interrelation between of nation branding and foreign direct invest in Pakistan. I look at and how it is affecting of our the economy of Pakistan as nation branding is playing the most significant roles of a country economy for local and foreigner investors as compare for 
local its totally implemented on foreign investors. These roles include growing the position on the symbolic and representative value of products, and lead nations towards highlight their distinctive characteristics. The branding and the image of country (with productive and positive image give its exports a significance towards what they really produce and 
export to the others nation). This is referred to as nation of origin effect. Nation branding is still an emerging field in which researchers continues their search for a combined theoretical outline. Several governments have resources to devote to the nation branding. Their goal has is to improve their country’s stand-up image and the reputation in the nations can melodramatically influence its achievement in attracting investors and tourism and investment; Pakistani Government is showing their interest in export in, to attract multitalented and creative staffs and its social and political inspiration in the world.