Creating the strategic brand ‘driver’ for the entire Organization

Journal Article

Alam, Aftab . 2013

• نوع عمل المنشور: Research Article
• رابط المنشور على الويب: Global Journal of Scientific Researches
• المجلة \ الصحيفة: Journal Paper
• رقم العدد: 3
• رقم الإصدار السنوي: 1
• الصفحات: 63-67

مستخلص المنشور

Corporate Branding is the practice of using a company as a product brand name. It is an attempt to use the capital corporate brand to create brand awareness. It is a kind of brand or brand family. Disney, for example the word "Disney" in the order contains multiple products; other examples: IBM and Heinz. This strategy is in contrast to the labeling of the individual products, where each product has a unique name, and the name is not promoted to the consumer. The idea of “brand” and the practices of “branding” to develop the two of important bandied and un-understood condition today in business dictionary. Not from me you say? And consider about it. Here we have two small tests for your knowledge.