This course aims to provide students the necessary knowledge about important Management Skills on many levels personally, interpersonally, and collectively. The course is designed to enable students to manage themselves and relationships with others. It also enables students to develop themselves as leaders within their organizations. It stresses a hands-on approach to improving your management skills.

This course mainly provides process, concepts and tools needed  to analyzing, planning, and implementing marketing strategies.

The most important objective of this course is to make students understand the concept of Marketing Research. In addition, at the end of the course, students will develop skills based on comprehension of marketing research from both a decision-making (user) orientation and a researcher orientation. This course will also help students to:

Postgraduate course