Electrostatic and hydrophobic interactions have an important role in the protein aggregation. In this study, we have investigated the effect of charge and hydrophobicity of oppositely charged surfactants i.e., anionic (AOT and SDS) and cationic (CTAB and DTAB) on hen egg white lysozyme at pH 9.0 and 13.0, respectively. We have employed various methods such as turbidity measurements, Rayleigh light scattering, ThT, Congo red and ANS dye binding assays, far-UV CD, atomic force microscopy, transmission electron and fluorescence microscopy.

Abstract
Purpose – This study aims to examine the effect of market orientation (MO) as a mediating variable in
the relationship between entrepreneurial orientation (EO) and small and medium enterprises (SMEs)’
performance.
Design/methodology/approach – A total of 500 SMEs in the manufacturing industry of food and
beverages were involved in this study with a response rate of 117. Data collection was conducted
in all states of Peninsular Malaysia including the northern, central, southern and eastern regions.

Abstract The purpose of this study is to examine the
impact of perceived brand orientation, intercultural
friendship, and university reputation on international students’
course satisfaction and continuance behavioral
intention towards the higher education in Malaysia. A total
of 348 questionnaires, administered on international students,
were collected to empirically test the research model
using partial least squares path modeling approach, a
structural equation modeling technique for the assessment

ABSTRACT
The purpose of this study is to test the relationships between
physical environment, price perceptions, consumption emotions,
and customer satisfaction in Chinese resort hotels. Five
hundred self-administered questionnaires were distributed, and
340 were returned. Findings from this study reveal that the
physical environment is a significant predictor of consumption
emotions and price perceptions, which in turn affect customer
satisfaction. Moreover, consumption emotions and price perceptions

Abstract
Purpose – The purpose of this paper is to examine the structural relationship between web site personality,
utilitarian web browsing, hedonic web browsing and online impulse buying of tourism products.
Design/methodology/approach – A total of 405 valid online questionnaires were collected to
empirically test the measurement and structural model using partial least square path modelling approach,
a variance-based structural equation modelling technique. The study sample includes experienced online