While a huge number of regular customers in Australia, Japan, USA, Canada and European countries have established a comfort level with shopping online on a regular basis, in developing countries it remains in an infancy stage. This research aims to explore the reasons that drive people in developing countries to buy online. The e-commerce industry with a general focus on Internet and online shopping examine application of the Theory of Planned Behavior (TPB), in particularly the barriers. We put the factors, the online racing through the analysis of the data.