The internet and other information technologies have created many interesting and innovative ways to provide customer value since its inception in 1969. Web sites for marketing communication and customer support; one-to-one communication to many different receiving devices; consumer behavior insights based on offline and online data combination; inventory optimization through Customer Relationship Management -Supply chain management (CRM-SCM) integration; a single-minded focus on Return of Investment (ROI) and associated performance metrics are all important strategies.

The course is concerned about the study of antibacterial, antiviral and antifungal agents. The areas emphasized in this course are: Structure activity relationship, mode of actions and resistances, therapeutic uses, adverse effects, contraindications and drug interactions. 

The course includes the study of the general principles of toxicology, prevention and management of poisoning, the mechanism(s) of toxicity of commonly used drugs, commonly encountered chemicals, drugs affecting maternal, foetal and neonatal health, and chemical carcinogenesis.