On 25 September 2015, the UN General Assembly adopted the 2030 Agenda for Sustainable Development. The Declaration outlined 17 ambitious goals and 169 challenging targets. One of the most substantial goals was raising awareness of sustainable development, particularly within the context of the developing world. The following year, Saudi Arabia launched its Vision 2030; aiming at a “vibrant society”, “thriving economy” and an “ambitious nation”, through investing massively in health, education, infrastructure, among others.