Corporate Branding is the practice of using a company as a product brand name. It is an attempt to use the capital corporate brand to create brand awareness. It is a kind of brand or brand family. Disney, for example the word "Disney" in the order contains multiple products; other examples: IBM and Heinz. This strategy is in contrast to the labeling of the individual products, where each product has a unique name, and the name is not promoted to the consumer.

The paper discusses the great significance of culture for an organization to adversity in international marketing. To take more competitive advantage it is vitally necessary to build and maintain culture in an organization. In this research we describe the barriers and hurdles that any organization faces in the international marketing and also the various types of cultures according to the nature of organization and market

Online banking is one of the main functions of modern banking in existing banking operations across the globe. 
Online banking operations improve the performance of the banking industry and helps customers to reduce their 
transaction costs. This study aims to investigate the relationship between online banking services offered by Al 
Rajhi Bank, National Commercial bank and Riyadh Bank. Various dimensions such as movable, tangible assets, 
reliability, responsiveness and empathy as determinants of customer satisfaction have been used. These 

Media plays a fundamental role in the formation of national identity, in the theory of the imagination by Benedict Anderson Community. In the Arab world, a revolution of the media contributes to the emergence of a regional Arab consciousness awakened. The wave of mass protests that swept highlighted in the Middle East in spring 2011 or the role of the modern