The course consists of two components, Salesmanship (personal selling) and Sales Management. The study of Selling Skills deals with Understanding Personal Selling, Different Selling Situations and Understanding Consumers. It helps in Understanding the way to organize and manage oneself to be fit into Sales process organizing.
 

This course is designed to provide a background of the concepts, processes, and institutions associated with the marketing of goods and services both domestically and worldwide. The course includes the following topics: