المواد الدراسية
This course will examine the theory and techniques applicable to all the major marketing communication functions: advertising, sales promotions, public relations, personal selling, and direct marketing. It will provide a knowledge base that will...
Course Description:
Cooperative Education is a planned learning experience, for which credits are earned, that integrates classroom theory and learning experiences at a workplace. The experience enables students to apply and refine the knowledge and...
This course focuses on the key issues of international marketing management including decision making processes of international managers in determining policies in regards to marketing planning, marketing mix strategies, and organizing and...
Course Objectives
The internet and other information technologies have created many interesting and innovative ways to provide customer value since its inception in 1969.
This course provides students with knowledge of online marketing, as part of...
This course focuses on the processes of planning, organizing, implementing, and controlling the marketing activities of the firm. It provides full coverage of both short-term and strategic planning of marketing activities and its relationship to...
Course Description : This course gives
students a “nuts and bolts” understanding of marketing research and provides
them with extensive information on how to use it. Written at a level first-time
marketing research students understand, this text...