Assistant Professor | Marketing Department

Address: KSU Female Campus at Aldirryaih, Building 3, Office 196 | Phone: 118055035

MKT 410 Strategic Marketing

This course mainly provides with the process, concepts and tools needed to develop a marketing strategy. These course timely concerns with different topics such as: the external Environment, Situation Assessment, Strategy Formation, The Product Life Cycle, Generic Strategies and Specific Marketing Strategies.This course mainly provides with the process, concepts and tools needed to develop a marketing strategy. These course timely concerns with different topics such as: the external Environment, Situation Assessment, Strategy Formation, The Product Life Cycle, Generic Strategies and Specific Marketing Strategies. 

Attachment: 
AttachmentSize
PDF icon mkt_410_strategic_marketing_syllabus_dr._soad_al-meshal_first_semester_1437-1438.pdf526.48 KB
PDF icon 410_strategic_management_students_evaluation_out_of_60_first_semester_1437-1438.pdf163.06 KB
File ferrell_mktstrat6e_ppt_ch01.pptx3.06 MB
File ferrell_mktstrat6e_ppt_ch02.pptx3.89 MB
File ferrell_mktstrat6e_ppt_ch03.pptx3.16 MB
File ferrell_mktstrat6e_ppt_ch04.pptx2.81 MB
File ferrell_mktstrat6e_ppt_ch05.pptx3.6 MB
File ferrell_mktstrat6e_ppt_ch06.pptx2.36 MB
File ferrell_mktstrat6e_ppt_ch07.pptx4.94 MB
File ferrell_mktstrat6e_ppt_ch08.pptx2.54 MB
File ferrell_mktstrat6e_ppt_ch09.pptx2.71 MB
File ferrell_mktstrat6e_ppt_ch10.pptx3.01 MB
File ferrell_mktstrat6e_ppt_ch11.pptx3.38 MB
File ferrell_mktstrat6e_ppt_ch12.pptx5.14 MB
PDF icon e_book_marketing_strategy_ferrell_hartline_5th_ed_2011.pdf22 MB
Course Materials