Assistant Professor | Marketing Department

Address: KSU Female Campus at Aldirryaih, Building 3, Office 196 | Phone: 118055035

BUS 598 Research Project MBA

This  course  intends  to  help  students  gain  an  understanding  of  the  nature  of  business  research  and  to determine when research should be used to aid decision making. The student will learn various concepts and techniques of sampling, collection, analysis, and interpretation of data from surveys, experiments, and observational studies. This course emphasizes, through experiential learning, the development of students’ abilities to evaluate, use, and present research findings

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PDF icon bus_598_mba_research_project_syllabus_dr._soad_al-meshal_first_semester_1438-1439.pdf0 bytes
PDF icon business-research-method-zikmund-el-al-8th-ed-copy_1.pdf25.38 MB
Office presentation icon ch01.ppt165.5 KB
Office presentation icon chapter_3.ppt353 KB
Office presentation icon chapter_4.ppt636.5 KB
Office presentation icon chapter_6.ppt821 KB
Office presentation icon chapter_7.ppt270 KB
Office presentation icon chapter_8.ppt213.5 KB
Office presentation icon chapter_9.ppt252.5 KB
Office presentation icon chapter_10.ppt340 KB
Office presentation icon chapter_11.ppt323 KB
Office presentation icon chapter_12.ppt772.5 KB
Course Materials