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Dr. Showkat Hussain Gani
Business Administration
Assistant Professor
| Faculty
Address: Al-Muzhimiyiah, Riyadh | Phone:
+966598946899
King Saud University
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Marketing
Princples of Marketing:
Course code: 201
Course Materials
course plan
Chapter 8: Communicating Customer Value: Integrated Marketing Communications Strategy
Chapter 7: Retailing and Wholesaling
Chapter 6: Pricing: Understanding and Capturing Customer Value
Chapter 5: New-Product Development and Product Life-Cycle Strategies
Chapter 4: Product, Services, and Brands: Building Customer Value
Chapter 3: Consumer Markets and Consumer Buyer Behavior
Chapter 2: Analyzing the Marketing Environment
Chapter 1: Marketing: Creating and Capturing Customer Value
